Terms of Service
1. The agreement
These Terms of Service (“Terms”) form a binding agreement between you and Mokka Labs Ltd, a company registered in the Republic of Cyprus (registration no. HE 628679, VAT ID CY60033081U), registered office 28 October Avenue 367, Mediterranean Court, 1st Floor, Office A5, 3107 Limassol, Cyprus (“HonestWriter”, “we”, “us”). “You” means the individual accepting these Terms and the organization on whose behalf they accept.
By creating an account, subscribing, or using the service, you accept these Terms and our Privacy Policy. If you accept on behalf of an organization, you confirm you have authority to bind it. If you do not accept, do not use the service.
“Service” means the HonestWriter platform — our websites (honestwriter.ai, app.honestwriter.ai), the free teaser tool, the application and dashboard, generated content and reports, and related support.
2. Our service
HonestWriter measures how often and how well AI assistants (ChatGPT, Claude, Gemini, Grok, Perplexity) mention a brand, and generates content that helps close the gaps it finds. It is offered on a subscription basis, plus a free teaser that requires no account.
Measurements reflect third-party AI systems we do not control (Section 8). Content published to your connected blog is under your editorial control (Section 5).
3. Accounts and security
You must be at least 16 years old and able to form a binding contract. Keep your account credentials secure; you are responsible for activity under your account. Notify us promptly of any unauthorized use at [email protected]. We may suspend accounts that threaten the security or integrity of the service.
4. Acceptable use
You agree not to:
- use the Service for any unlawful purpose or in violation of applicable law;
- interfere with, probe, or overload the Service, or attempt to gain unauthorized access to it or its systems;
- scrape, reverse engineer, or build a competing product using the Service, except as permitted by law;
- upload or track material you do not have rights to use;
- resell or provide the Service to third parties as a service without a written agreement with us.
We may investigate suspected violations and suspend or terminate accounts for breach (Section 12).
5. Your content and rights
“Your Content” means materials you provide (brand names, domains, keyphrases, website content, editorial guidance) and the articles and reports generated for you.
You own Your Content. To the extent we hold any rights in generated articles and reports, we assign them to you on generation. You may edit, publish, license or otherwise use generated articles freely, subject to any third-party rights in materials you supply. AI-generated content may not be unique — similar customers with similar inputs may receive similar material — and may not qualify for intellectual-property protection under applicable law.
You grant us a limited license (for the term of your subscription) to process Your Content solely to provide the Service: send queries to AI engines, generate content, publish to your connected properties, and store results. The license ends when your data is deleted under the Privacy Policy.
You confirm that you have all rights needed for the materials you provide, and that your use of the Service complies with the terms of the AI platforms and publishing channels it touches.
6. Customer data
We process personal data as described in the Privacy Policy. For personal data you control and process through the Service, we act as a processor under GDPR; the Privacy Policy sets out the essentials, and a data processing agreement is available on request for customers who need one.
7. Plans, trials and billing
Plans, prices and limits are shown at checkout and in the product (Starter, Scale and enterprise arrangements; prices exclude VAT/sales tax). Subscriptions renew automatically each month until cancelled.
Free trial. A free trial gives access to the features shown for the plan for the trial period stated at sign-up; no card is required. At the end of a trial, continued use may require a subscription; trial content stays Yours under Section 5.
Cancellation. You may cancel any time from your account, through your self-serve billing portal, or by email. Cancellation stops future renewals; access ends at the end of the paid period.
Refunds — our 30-day money-back guarantee. If you are not satisfied with the Service for any reason, we will refund in full the first month you paid for — no questions asked. The guarantee applies only to your first paid month (free-trial days do not count), once per organization; you can request it within 30 days of that first charge by emailing [email protected] or through your billing portal. Refunds go back to the original payment method within 10 business days. After the first month, subscriptions are non-refundable except as required by law or where we materially failed to provide the Service.
Price changes. We may change prices on renewal with at least 30 days' notice by email. If you continue after the renewal date, the new price applies; otherwise cancel before it.
Payments. Payments are processed by our payment service provider. Your card and payment details are handled by the provider, are subject to its terms, and are not stored by us — we receive only the information needed to manage your subscription and issue receipts.
8. Third-party services
The Service depends on AI assistants (OpenAI, Anthropic, Google, xAI, Perplexity), Google Cloud and Cloudflare infrastructure, and the publishing channels you connect. These third parties set their own terms, prices and availability, which may change and affect the Service. We are not responsible for third-party actions except as provided in Section 10, and we do not warrant the accuracy or availability of any AI assistant.
9. Disclaimers
The Service is provided “as is” and “as available”. We do not warrant uninterrupted or error-free operation; measurements of third-party AI systems are inherently approximate and may differ between runs. Due to the changing nature of AI platforms, we do not guarantee that the Service will support or remain compatible with any specific AI assistant, and we do not guarantee any particular visibility, ranking, mention or traffic outcome. Generated content may be inaccurate, incomplete or unsuitable for your purposes, and you are responsible for reviewing it before publication. To the maximum extent permitted by law, we disclaim implied warranties of merchantability, fitness for a particular purpose and non-infringement. Nothing in these Terms excludes liability that cannot be excluded by law, including statutory consumer rights and liability for death or personal injury caused by negligence. Nothing in this Section limits the 30-day money-back guarantee in Section 7.
10. Limitation of liability
To the maximum extent permitted by law, neither party is liable for indirect, incidental, special or consequential damages, or for lost profits, revenue or data, even if advised of the possibility. Each party's aggregate liability is limited to the greater of (a) amounts paid or payable by you in the 12 months before the event, or (b) USD 100. These exclusions and the cap do not apply to death or personal injury caused by negligence, fraud, or any liability that cannot be limited by law.
11. Indemnification
You will defend and indemnify us against third-party claims arising from Your Content or your breach of these Terms or applicable law. We will defend you against third-party claims that the Service, used as authorized, infringes intellectual property rights; if it does, we may procure the necessary rights, make the Service non-infringing, or refund the last 12 months of fees and terminate.
12. Term and termination
These Terms apply while you use the Service. You may stop at any time by deleting your account or cancelling your subscription. We may suspend or terminate for material breach after notice and a chance to fix (immediately for non-payment after reminders, unlawful use, or a security threat). On termination your right to use the Service ends; we make Your Content available for export on request for 30 days before deletion (Privacy Policy, Section 9). Sections 6 and 9–14 survive termination.
13. Changes to these Terms
We may update these Terms as the Service evolves. For material changes we will notify you by email or in the product at least 14 days before the effective date. Continued use after that date means you accept the updated Terms; otherwise stop using the Service before it takes effect.
14. General
- Assignment. You may not assign these Terms without our consent; we may assign them in connection with a merger or sale, with notice.
- Notices. We send notices to your account email or in-product; you send notices to [email protected].
- Force majeure. Neither party is liable for failure caused by events beyond its reasonable control.
- Entire agreement. These Terms plus the Privacy Policy are the entire agreement on this subject and supersede prior discussions about it.
- Severability and waiver. If a provision is unenforceable, the rest remains in force. Not enforcing a right once is not a waiver.
- Governing law and courts. The laws of the Republic of Cyprus govern these Terms and any dispute, and the competent courts of the Republic of Cyprus have exclusive jurisdiction — except that a consumer may bring proceedings in the courts of their place of residence, and nothing here limits mandatory protections of your country of residence.
Questions about these Terms: [email protected].